What goals Rainbow wanted to accomplish?
Rainbow decided to come across travel agencies clients expectations and give them possibility to receive personalised offers of their dream vacations in an easy and accessible way. Thanks to this project, Rainbow’s clients can get trip offers that are customised to their needs and expectations, regardless whether they prefer traditional (PDF printout) or more modern approach (view of dedicated offer in a web browser after clicking on generated for the client special url address).
Additionally clients can get permanent access to offers comparison, that were generated especially for them by travel agency’s or call center’s worker. Client has insight to the offer’s details anywhere and anytime - he just has to open his personal url address, that he got from Rainbow worker. Additionally offers are assigned to particular salesman, that supports the client, which allows for him to contact his customer assistant directly and feel well taken care of.
“Offer's comparison app” is also a great tool for Rainbow’s sales network. Preparing offers in the form of personalised documents and links, allows agents and helpline workers better reach clients with selling message.